IRC Roof Solutions
Dashboard
Welcome to Your Digital Dashboard
The purpose of this dashboard is to track all digital marketing actions completed for your business, including SEO improvements, Local SEO updates, Google Business Profile optimization, and social media setup. It serves as a transparent record of work completed, helping monitor progress and ensuring all strategies are implemented as planned.
This dashboard tracks all actions completed to strengthen SEO, Local SEO, GBP optimization, and social media engagement.
Your Current SEO Plan = $2000/MONTH
Currently Value at $2500
Growth Builder
$2500/m
Website Auditing
On Page SEO optimization
Every other month, do one of the following:
create a location page
create a service page or
webpage SEO audit
Blogging with basic keyword-focused articles (up to 3/week)
Facebook Management and Posting (up to 3/week)
Create off-page landing page (up to 3/month)
Website Design and development
$12,000/m
Website Cost of $12,000 is pay over 6 months
Include up to 10 pages:
Home
About Us
Contact Us
Blog
Services
Area Served
4 Custom Pages
This does not include e-commerce website
Develop on Wordpress
Client will provide domain name
Wordpress cost is included as long as the Local SEO subscription is active
Website Creation
We recently completed a full redesign of the IRC Roof Solutions website, transforming it into a more modern, visually appealing, and user-friendly platform. The goal was to reflect the company’s professionalism, quality workmanship, and commitment to excellence while making it easier for visitors to find the information they need. The updated design features a clean, mobile-responsive layout, improved navigation, and a refreshed visual style that aligns with the brand’s identity.
In addition to the design overhaul, we updated and expanded the website’s content across 17 pages to better showcase IRC Roof Solutions’ services, expertise, and values. Each service page was rewritten with clear, engaging, and SEO-friendly content, ensuring that potential customers can quickly understand the benefits of working with IRC Roof Solutions. We also enhanced the About, Service Area, and Contact pages to provide a more informative and approachable experience for visitors.
The new website not only highlights the company’s commercial and residential roofing services but also emphasizes their dedication to integrity, safety, and innovation. By integrating high-quality images, detailed service descriptions, and trust-building elements such as testimonials, credentials, and warranty information, the site builds confidence with potential clients from the moment they land on the homepage.
Overall, the redesigned IRC Roof Solutions website is a powerful marketing tool that reflects the company’s reputation as a trusted leader in the roofing industry. With modern design, updated content, and improved functionality, it positions the business for greater visibility, stronger customer engagement, and long-term growth.
Hyper-Local Service Pages
At IRC Roof Solutions, we’ve developed a structured pillar–cluster SEO strategy designed to dominate roofing-related searches across Santa Clarita and surrounding cities.
1. Pillar Pages (City Anchors)
Each major city has a pillar page that establishes broad authority for commercial roofing. For example:
📌 Santa Clarita – Best Commercial Roofer
📌 Valencia – Best Commercial Roof Repair
📌 Chatsworth – Flat Roofing Services
📌 Los Angeles – Commercial Roof Repair
These act as entry points for high-intent searches like “best commercial roofer near me” or “commercial roofing contractors in Santa Clarita.”
2. Cluster Pages (Service-Specific Targets)
Supporting each pillar are cluster pages built around service + location combinations. These capture long-tail, high-intent searches such as:
🛠️ Roof Maintenance in Santa Clarita
🛠️ Metal Roofing in Chatsworth
🛠️ Acrylic Roof Coating in Northridge
Every cluster page links back to its pillar page and to IRC’s Google Business Profile, strengthening local SEO authority through structured internal linking.
3. Visual & Technical SEO
Each page uses visual SEO enhancements to train Google’s algorithms:
📍 Geo-tagged photos tied to each target city
🏷️ ALT-tags with competitor-adjacent keywords (e.g., “IRC Roof Solutions vs Tecta America in Santa Clarita”)
🖼️ SEO-friendly filenames like valencia-roof-repair.jpg
⚙️ Schema markup and fast-loading images for indexing
This builds not only search visibility but also visual recognition of IRC’s trucks, crews, and projects—vital when prospects browse roofing contractors in Google Images or AI-powered results.
4. Competitor Interception & Local Authority
By systematically targeting location + service combinations, IRC Roof Solutions captures the same traffic pursued by larger competitors while delivering pages optimized for speed, local trust signals, reviews, and maps integration.
The result is a city-by-city, service-by-service digital footprint that ranks locally, intercepts competitor traffic, and channels high-intent leads directly into calls and contact forms.
Blog Posting Strategy
Publishing Cadence
👉Up to 3 blogs per week
👉Each post targets roofing service keywords + specific locations
👉Mix of guides, cost analysis, FAQs, processes, mistakes to avoid, and seasonal tips
Coverage by Location (Examples)
📍Agoura Hills
Comprehensive guide, benefits, costs, process, FAQs, mistakes
New 2025 set on commercial roof maintenance (benefits, hidden costs, checklist, leak prevention, FAQs)
📍Santa Clarita
Acrylic coating series (guide, benefits, costs, process, mistakes, FAQs)
Commercial roof maintenance series (guide, benefits, costs, process, mistakes, FAQs)
📍Moorpark
Acrylic coating & roof maintenance integration (guides, costs, FAQs, mistakes)
📍Southern California (regional pillar)
Guides, benefits, scheduling, costs, FAQs, common mistakes
📍Los Angeles
Commercial roof maintenance: guides, benefits, mistakes, energy efficiency, hidden costs, expert tips
📍Glendale
Seasonal commercial roof maintenance series (spring, summer, fall, winter, mistakes)
📍Burbank
Tailored to TV studios & warehouses (best practices, costs, materials, inspections, checklists)
📍Lancaster
Focus on heat and sun damage prevention, budgeting, inspections, lifespan extension
📍Calabasas
Secrets, benefits, hidden costs, FAQs, mistakes, process
📍Tarzana
Guides, costs, signs, benefits, mistakes, FAQs
SEO Value
🏠Keyword-rich content tied to long-tail queries like
“Commercial roof maintenance in Los Angeles”
“Acrylic coating cost Santa Clarita”
“Roof maintenance schedule Southern California”
🏠Internal linking across guides, FAQs, and process articles reinforces topical clusters
🏠Geo-targeting ensures visibility for local intent searches
Strategic Benefits
✅ Builds topical authority in roofing and maintenance
✅ Covers all stages of the buyer journey (TOFU: guides, MOFU: cost/process, BOFU: FAQs/mistakes)
✅ Positions IRC Roof Solutions as the go-to commercial roofing authority in Southern California
Facebook Posting Strategy – What We’re Implementing for You
As part of building your brand presence and connecting with your target audience, we are actively managing and posting content to your Facebook page. Here's what we are doing and the benefits it brings:
✅Publishing Consistent Content: We are creating and scheduling regular posts to keep your Facebook page active and engaging, showcasing your services, updates, customer highlights, promotions, and industry tips.
✅Expanding Brand Awareness: By consistently showing up in your audience's feeds, we are strengthening your brand visibility and helping new potential customers become familiar with your business.
✅Driving Customer Engagement: Our posts are designed to encourage interaction — likes, comments, shares, and clicks — helping you build a stronger community and deepen relationships with customers.
✅Supporting SEO and Online Presence: An active Facebook page not only drives direct engagement but also contributes to your overall online authority and visibility across search engines.
✅Highlighting Special Offers and Updates: We use Facebook to quickly promote any special offers, announcements, or events, keeping your audience informed and driving timely responses.
✅Enhancing Trust and Credibility: A professional, well-maintained Facebook page signals to customers that your business is active, responsive, and trustworthy.
Summary:
Our Facebook strategy is focused on building a stronger brand presence, fostering customer loyalty, and driving more leads and engagement — all through consistent, high-quality content tailored to your audience.
SEO Related Data
Created by: Media Vines Corp @2025