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Locksmithology

Dashboard

Welcome to Your Digital Dashboard

The purpose of this dashboard is to track all digital marketing actions completed for your business, including SEO improvements, Local SEO updates, Google Business Profile optimization, and social media setup. It serves as a transparent record of work completed, helping monitor progress and ensuring all strategies are implemented as planned.

This dashboard tracks all actions completed to strengthen SEO, Local SEO, GBP optimization, and social media engagement.

Your Current SEO Plan = $750/MONTH

The work currently being performed on your account is valued up to $1500/month

Basic Plan

$750/m

  • Website Auditing

  • Local SEO Optimization

  • Ongoing optimization, updates, and review monitoring for GBP

  • Facebook Management and Posting (up to 1/week)

  • Create off-page landing page (up to 1/month)

Foundation BOOSTER

$1500/m

  • Basic website auditing

  • Basic On Page SEO optimization

  • Do 1/quarter one of the following:

    • create a location page

    • create a service page or

    • webpage SEO audit

  • Blogging with basic keyword-focused articles (up to 2/week)

  • Google Business Profile Management and Posting (up to 2/month)

  • Facebook Management and Posting (up to 2/week)

  • Create off-page landing page (up to 2/month)

Hyper-Local Service Pages

At Locksmithology, we deploy a multi-layered off-page SEO strategy to dominate locksmith search results in West Hills and surrounding areas. By building service-specific landing pages such as “Emergency Locksmith in West Hills”, “Lock Rekeying Services in West Hills”, and “Smart Lock Installation in West Hills”, we capture high-intent, long-tail keywords that local customers are actively searching—many of which are also targeted by major competitors like Pop-A-Lock, 1-800-Unlocks, and The Flying Locksmiths. Our pages are optimized to outperform those competitors through faster load speeds, clear local calls-to-action, embedded Google Maps, and trust-building elements like real customer reviews.

Each page is part of a pillar-cluster content strategy, with our main West Hills locksmith homepage serving as the central pillar. Supporting service pages are linked back to this homepage and our verified Google Business Profile, reinforcing domain authority and local SEO performance. Using anchor text like “trusted locksmith in West Hills” or “affordable keyless entry installation in West Hills”, we also capture competitor-adjacent search traffic from customers comparing multiple providers.

To strengthen our presence across search platforms, we also deploy visual SEO techniques that train Google’s AI to associate Locksmithology with high-quality, local locksmith services. Each landing page includes images that are:

📍 Geo-tagged to the target service area
🏷️ ALT-tagged with phrases like “Locksmithology vs Pop-A-Lock in West Hills”
🖼️ Filename-optimized (e.g., west-hills-locksmith-service.jpg)
⚙️ Compressed and schema-enhanced for fast loading and accurate indexing

These elements improve our visibility in Google Images and reinforce brand recognition when users search visually for locksmiths in West Hills.

By focusing on specific keywords and intercepting competitor-based searches, Locksmithology captures attention from high-intent users who are actively looking for help. This strategy consistently brings in warm leads—people who are ready to book but just need the right provider. With strong local branding, optimized content, and fast response times, Locksmithology is built to win the search, earn the trust, and secure the call in West Hills and beyond.

Google Business Profile Posting Strategy – What We’re Implementing for You

As part of enhancing your online visibility and local marketing efforts, we are actively posting content on your Google Business Profile. Here's what we are doing and the benefits it brings:

✅Posting Regular Updates: We are creating and publishing posts that highlight your services, special offers, events, and important updates. This keeps your profile fresh and active in Google's eyes.

✅Boosting Local Search Visibility: Regular posts help improve your profile’s ranking in local search results and on Google Maps, making it easier for potential customers to find you.

Increasing Customer Engagement: Posts provide additional touchpoints for customers to engage with your business — through clicks, calls, website visits, and direct inquiries.

✅Strengthening Your Brand Presence: Each post reinforces your brand by consistently showcasing your services, expertise, and personality to the local audience.

✅Supporting Local SEO: We strategically integrate keywords and service areas into posts to further support your search engine optimization goals and capture more relevant traffic.

✅Keeping Your Audience Informed: Through timely updates, you stay top-of-mind with both new and returning customers, positioning your business as active, reliable, and responsive.


Summary:
Our goal is to keep your Google Business Profile dynamic, improve your online visibility, attract more local customers, and build lasting trust — all through consistent, strategic posting.

Facebook Posting Strategy – What We’re Implementing for You

As part of building your brand presence and connecting with your target audience, we are actively managing and posting content to your Facebook page. Here's what we are doing and the benefits it brings:

✅Publishing Consistent Content: We are creating and scheduling regular posts to keep your Facebook page active and engaging, showcasing your services, updates, customer highlights, promotions, and industry tips.

✅Expanding Brand Awareness: By consistently showing up in your audience's feeds, we are strengthening your brand visibility and helping new potential customers become familiar with your business.

✅Driving Customer Engagement: Our posts are designed to encourage interaction — likes, comments, shares, and clicks — helping you build a stronger community and deepen relationships with customers.

✅Supporting SEO and Online Presence: An active Facebook page not only drives direct engagement but also contributes to your overall online authority and visibility across search engines.

✅Highlighting Special Offers and Updates: We use Facebook to quickly promote any special offers, announcements, or events, keeping your audience informed and driving timely responses.

✅Enhancing Trust and Credibility: A professional, well-maintained Facebook page signals to customers that your business is active, responsive, and trustworthy.

Summary:

Our Facebook strategy is focused on building a stronger brand presence, fostering customer loyalty, and driving more leads and engagement — all through consistent, high-quality content tailored to your audience.

Blog Posting Strategy

We publish at least two blog articles per week for Locksmithology as part of a targeted content marketing strategy focused on local SEO growth. Each blog is thoughtfully written to target locksmith-related keywords across West Hills and surrounding areas such as Woodland Hills, Canoga Park, Reseda, Tarzana, and Chatsworth. By consistently delivering fresh, keyword-optimized content, we help boost your website’s authority in Google’s search algorithm, improve rankings for long-tail search terms, and attract more qualified local traffic to your site.

This consistent publishing schedule allows us to cover a wide range of relevant topics—from seasonal advice like “How to Prepare Your Locks for Winter in Woodland Hills” to informative posts such as “When to Rekey vs Replace Your Locks in Reseda.” These articles offer valuable insights to potential customers while reinforcing Locksmithology as a trusted expert in residential, commercial, and emergency locksmith services. The ultimate goal is to establish your business as the go-to locksmith provider in every service area, ensuring lasting online visibility, steady lead generation, and reduced reliance on paid ads.

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Website Updates

As part of our ongoing optimization efforts for Locksmithology, we conducted a comprehensive website audit to evaluate the site’s performance, structure, and overall health. This audit focused on key areas such as technical SEO, page speed, mobile responsiveness, metadata accuracy, internal linking, and crawlability. We identified and resolved several issues that could hinder search engine indexing or affect user experience—such as missing meta tags, slow-loading elements, and inconsistent URL structures.

In addition to technical improvements, we also updated the website’s color scheme to better align with Locksmithology’s branding and enhance visual clarity across all devices. The updated palette improves readability and call-to-action visibility, helping visitors more easily navigate the site and engage with key pages like service requests and contact forms.

To strengthen local SEO and expand reach, we created new service area landing pages targeting high-intent, location-based keywords (e.g., “Emergency Locksmith in West Hills”, “Lock Rekeying in Tarzana”, and “Smart Lock Installation in Reseda”). These pages are structured around a pillar-cluster content model, improving keyword coverage and helping the site rank for relevant searches in each geographic zone.

Together, these enhancements significantly improve website performance, search visibility, and user trust. By addressing technical SEO issues, modernizing the design, and expanding local content, Locksmithology is now better positioned to attract qualified leads, outperform local competitors, and convert more search traffic into paying customers.

SEO Related Data

Created by: Media Vines Corp @2025